Search Engine Optimization Tutorial -SEO
How SEO works?
Step 1) In this step, you require to discuss business objective with your clients.
Step 2) You can begin with Initial keyword analysis.
Step 3) Identify the home page and keyword combination.
Step 4) Process and get the approval by the client for Keyword/Landing Pages.
Step 5) Finalize ranking and traffic reports and starts with the SEO process.
Step 6) In this step, you need to do on-site & off-site optimization activities.
Step 7) Detailed recommendation documents.
Step 8) Implement your predecided SEO methods.
Step 9) Perform monitoring and optimizing.
* White Hat SEO:-
White hat SEO refers to the use of techniques and strategies that target a human audience opposed to a search engine. Techniques that are typically used in white hat SEO include using keywords, and keyword analysis, doing research, rewriting meta tags in order for them to be more relevant, backlinking, link building as well as writing content for human readers. Those who use white hat SEO expect to make a long-term investment on their website, as the results last a long time.
Examples of white hat SEO include:
- Offering quality content and services
- Fast site loading times and mobile-friendliness
- Using descriptive, keyword-rich meta tags
- Making your site easy to navigate
* Grey Hat SEO:-
Grey Hat SEO is the practice of using technically legal methods to improve your site rankings, but which are ethically dubious, and could one day become black hat. Think of it like legal highs. They might be legal today and get you high, but in a couple of years time you could get punished for using them when the law changes to catch up with the new compounds on the street.
Here are some Grey Hat Seo techniques:-
- Add Length to Your Old Content.
- Buying Expired Domains.
- Using Private Blogging Network (PBN).
- Taking Advantage of the Right Keyword Density.
- Careful Use of Social Bookmarking Sites.
- Submitting Your Website to Web Directories.
On-Page SEO:
On-page SEO (also known as “on-site SEO”) is the practice of optimizing web page content for search engines and users. Common on-page SEO practices include optimizing title tags, content, internal links and URLs.
Here are some Important On-Page SEO Tasks:
Title and Meta Tags:
- Titles and meta descriptions must be unique for each page.
- The length should be 50 - 65 characters.
- The description tag should not contain more than 160 characters.
- It should naturally include keywords.
Anchor Text:
- All links made by using anchor text.
- Put a title on anchor text.
- Use broad keywords as anchor text.
- Never used exact keywords as anchor text.
Image Optimization:
- Image filename should be descriptive. You can use keywords in filename.
- All image must have an alt tag. Use can use keyword in the image alt tag.
- Do not use a large-size image.
Internal Linking:
- Create internal links using anchor text.
- Link all important pages to your home page.
- Include two to five internal links per page.
Content Optimization:
- Content on the web site has to be fresh and unique.
- Content needs to be written in small paragraphs and use of using H3, H3, H4, and bold, italics style appropriately.
- Proper inclusion of primary and secondary keywords
- Length on the content should not be too large or too small.
XML Sitemap:
- Create XML sitemap
- Mention all public URLs inside the sitemap.
- Include XML sitemap in the root folder of your site.
Robots.txt:
- Create robots.txt file to authenticate and stop crawler from crawling anything apart from your home page.
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