Basics of Digital Marketing

Search engine optimization(SEO) is the process of increasing the quality and quantity of traffic to the website through organic search engine results. The primary function of SEO is to drive more unpaid useful traffic to a site that converts into sales. How SEO works? Step 1)  In this step, you require to discuss business objective with your clients. Step 2)  You can begin with Initial keyword analysis. Step 3)  Identify the home page and keyword combination. Step 4)  Process and get the approval by the client for Keyword/Landing Pages. Step 5)  Finalize ranking and traffic reports and starts with the SEO process. Step 6)  In this step, you need to do on-site & off-site optimization activities. Step 7)  Detailed recommendation documents. Step 8)  Implement your predecided SEO methods. Step 9)  Perform monitoring and optimizing. * White Hat SEO:- White hat SEO refers to the use of techniques and strategies that target a human audience oppo...

Digital Marketing :-  Digital marketing  is the component of  marketing  that utilizes internet and online based  digital  technologies such as desktop computers, mobile phones and other  digital  media and platforms to promote products and services. ... The extension to non-Internet channels differentiates  digital marketing  from online  marketing . Digital marketing is not just a buzzword thrown around at networking events. You need to understand the types of digital marketing at your disposal. You need to use these methods to stay afloat in a sea of digital competition and stand out from the crowd. Types of Digital Marketing :- 1. Search Engine Optimization (SEO) :- Search Engine Optimization or SEO refers to the process of growing your online visibility in non-paid (organic) search engine results. SERPs or search engine results pages appear to users after they search for a given set of keywords using a search en...